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![How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand](http://kennethcortsen.com/wp-content/uploads/2018/02/Sk%C3%A6rmbillede-2018-02-12-kl.-20.43.24.png)
How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand
![How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand How strategic sports marketing, continuous innovation and betting on the right athletes elevated Nike's brand](http://kennethcortsen.com/wp-content/uploads/2018/02/Sk%C3%A6rmbillede-2018-02-12-kl.-20.39.13.png)